Jon Ostenson is one of the foremost Franchise Consultants in the US. He is also an owner/investor, author, and international speaker specializing in the area of non-food franchising.  He is the founder and CEO of FranBridge Consulting where educates clients about non-food franchises and helps them start businesses that fit their goals. He has vast experience in the industry, drawing expertise from his previous professional roles as both the president of an Inc. 500 franchise system and as a multi-brand franchise owner. Jon is also the author of 'Non-Food Franchising' and 'The Franchise Path'. He is also a frequent contributor on franchising for publications such as Forbes and The Franchise Journal. In this episode you'll learn: -What Jon does -Getting into business ownership and franchise investments -Investments and risks: nothing is ever de-risked -The franchise system -Entrepreneurship: playing by the book -Leadership and partnering -The golden handcuffs -Leaving things behind and transitioning -Assessing risk-levels and systems in place -Kinds of non-food franchises -Encouraging varied types of businesses and scaling them -Complementing and diversifying business strategies -Jon's business investments and ownerships -The path to owning franchises -Common pitfalls to watch out for when moving to own franchises Show notes at: https://themeaningmovement.com/jon

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