The great debate: Marketing's role in B2B with Bill Macaitis

The Marketing Scientists
06/09/2024 37 min Episodio 21
The great debate: Marketing's role in B2B with Bill Macaitis

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Episode Synopsis

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

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