TML 1: Tom Brady & Hulu's Super Bowl Commercial - Case Study

The Marketing Lab
05/07/2023 19 min Episodio 1

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Episode Synopsis

There is always one time a year where companies pay large sums of money for a short commercial spot and that happens during the Super Bowl. Hulu decided it would be a great opportunity to partner with Tom Brady and use his current situation in the NFL as leverage for marketing materials.

This is where we dive into what we liked about this partnership, the genius behind the whole play, and how you can use this information to apply to any of your marketing efforts.

Join us as we uncover our first case study in The Marketing Lab.

Links mentioned during episode:
Image discussed
Hulu Commercial
The Marketing Lab

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Trailer: The Marketing Lab 29/06/2023
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