TML 9: Coinbase's Million Dollar 30-Second Campaign - Case Study

The Marketing Lab
23/08/2023 14 min Episodio 9

Listen "TML 9: Coinbase's Million Dollar 30-Second Campaign - Case Study"

Descargar episodio Ver en sitio original

Episode Synopsis

Here we are with another case study on a Super Bowl commercial. This time around was Coinbase's QR code bouncing between the screen. This marketing campaign revolved around finding your target audience and placing an ad that will draw their attention in and make them take action.

They knew who their target audience was - millennials and potentially Gen Z - they used messaging in their ad that they would understand and connect with and they placed their ad directly in front of them.

Consider these steps when you are working on your marketing campaign.

Coinbase Super Bowl Commercial

Apply to be on our show here:
⁠⁠Apply Now⁠⁠

Follow us on social media:
⁠⁠Instagram⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠TikTok⁠⁠ | ⁠⁠Facebook⁠⁠

Discover more at:
⁠⁠⁠⁠⁠NewFrame Digital⁠⁠
⁠⁠Links

More episodes of the podcast The Marketing Lab

TML 10: Creating a Lead Converting Magnet for Your Business 30/08/2023
TML 8: The Real Reason They Push the Narrative of Feminine Men 16/08/2023
TML 7: Is Any Publicity, Good Publicity? The Keith Lee Effect - Case Study 09/08/2023
TML 6: The Marketing Implications of Twitter Rebranding to X - Case Study 02/08/2023
TML 5: Bud Light Alienating Their Target Audience & Losing Billions - Case Study 26/07/2023
TML 4: Jamie Kern Lima Using A Unicorn Marketing Strategy to Create a $1.2 Billion Empire - Case Study 19/07/2023
TML 3: The Science of TikTok Success: Cracking the Algorithm Code 12/07/2023
TML 2: Meta Launches Threads to Compete With Twitter 06/07/2023
TML 1: Tom Brady & Hulu's Super Bowl Commercial - Case Study 05/07/2023
Trailer: The Marketing Lab 29/06/2023
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA