The Marketing Intelligence Show

Por: Supermetrics
The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth.

This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.
98 episodios disponibles

Latest episodes of the podcast The Marketing Intelligence Show

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How top consumer brands measure marketing with Michael Kaminsky 18/10/2023
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse 04/10/2023
Start Trusting Your Data: A marketing data governance framework for CMOs 06/09/2023
Marketing mix modeling for marketing leaders 23/08/2023
The Marketing Analytics Lifecycle 09/08/2023
Most of your problems are due to (a lack of) Marketing Data Governance 27/07/2023
Breaking the silos: Why you should own your marketing data 12/07/2023
The Kaizen Framework: How to turn marketing data into growth 29/06/2023
Marketing data, fast and slow 14/06/2023
What is Marketing Intelligence? 31/05/2023
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi 12/01/2023
Data Literacy: How to build a data-driven culture with Lee Feinberg 31/10/2022
How to create and measure paid ABM campaigns with Vin Turk 12/10/2022
Making the most of first-party data with Josh Perlstein 08/09/2022
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer 24/08/2022
Contextual advertising: How it works and why you should try it with Ned Dmitrov 27/07/2022
How to set up Google Analytics 4 for ecommerce with Enrico Pavan 01/06/2022
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman 18/05/2022
Digital audio advertising 101 with Spotify 04/05/2022
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds 20/04/2022
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