Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer

The Marketing Intelligence Show
24/08/2022 32 min Episodio 45

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Episode Synopsis

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.
You'll learn:

What marketers and analysts should be aware of regarding their measurement
What the measurement framework is all about, and what steps does it consist of
How marketers could increase the ROI of their campaigns  

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