How to Speak ABM: Episode 3 – Account Anthropology

16/10/2020 23 min Temporada 1 Episodio 103
How to Speak ABM: Episode 3 – Account Anthropology

Listen "How to Speak ABM: Episode 3 – Account Anthropology"

Episode Synopsis

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests:  Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

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