How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing

The Marketing Cloudcast
01/10/2020 22 min Temporada 1 Episodio 101
How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing

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Episode Synopsis

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Salesforce Resources: The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC 6th State of Marketing Report: https://sfdc.co/p5LXG 

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