In this foundational episode, hosts Lionel Heng (@MintoStudiosSG) and Joshua Goh (Path Digital) sit down with community builder and brand strategist Vernon Lim to break down the essential difference between marketing and branding — and why understanding both is critical to business success.Whether you're a startup founder or an SME owner, you'll gain clarity on:What really defines branding vs marketingHow brand perception is builtWhy strategy must come before tacticsCommon pitfalls in business messaging (with examples from Apple!)And how to grow your reputation by design, not by accidentVernon also shares practical advice for new businesses on how to establish credibility, build a strong brand identity, and attract attention with purpose. This episode is packed with real-world insights, practical frameworks, and engaging stories — don’t miss it!Subscribe and turn on notifications so you don’t miss future episodes filled with marketing gold.

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