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Listen "Delegate Marketing Like a Pro: Build a Self-Running Team"
Episode Synopsis
Struggling to do everything yourself? In this episode of The Marketer’s Cookbook, we sit down with Coach Felicia (Founder & Principal Coach, Business Multiplier) to show you how to delegate marketing without losing your voice — so your team runs the engine while you steer the ship. 🚢What you’ll learn:• The 4Fs framework to scale without burnout: Foundation → Feeding → Flourish → Future• Who to hire (and when): part-time, full-time, or agency — and how to combine them smartly• The VMC hiring filter: Values, Mindset, Competency (and why culture beats tools)• Group interviews + competency tasks that reveal how candidates think• Tools vs culture: why half your team ignores project software — and how to fix it• Setting meaningful KPIs and 90-day execution cycles for real results
In God we trust