Scott Sanchez on storytelling and product marketing

09/11/2023 22 min Episodio 49
Scott Sanchez on storytelling and product marketing

Listen "Scott Sanchez on storytelling and product marketing"

Episode Synopsis


On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.Here’s what you’ll learn:How brands should think about storytelling in 2023How to tell stories that persuade and delight customersHow product marketing has evolved this decade