ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ben Potter - Does your positioning give you the business you need, for the life you want?"
Episode Synopsis
In this episode, Stuart Brown and Ben discuss the critical importance of agency positioning, exploring common pitfalls, the benefits of specialisation, and the impact of AI on agency strategies. They emphasise the need for clarity in positioning to attract the right clients and improve profitability. The discussion also covers the challenges of repositioning and the journey agencies must undertake to achieve successful outcomes. Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast The MAP Room
Robert Craven - GYDA
04/08/2025
Stephen Mann - Parker Neal
04/07/2025
Adam Downes - Pura Vida FP
02/06/2025
Ben Davies Praetura Ventures
04/05/2025
Peter Maratos - Former practicing Barrister
06/04/2025
Rob Borley CEO at Dootrix
25/03/2025
In God we trust