17. People First, Tech Second: How To Close Massive Deals with Dean Sutton

25/10/2017 41 min Episodio 17
17. People First, Tech Second: How To Close Massive Deals with Dean Sutton

Listen "17. People First, Tech Second: How To Close Massive Deals with Dean Sutton"

Episode Synopsis

Time stamped show notes: [:53] Introduction to Dean Sutton [2:51] How things came to be for him. How bigger things came through after he was successful. [7:34] Got research from NASA that said you could get many biomarkers from a single drop of blood [8:39] Merged two companies [BloodReader Technologies and Shield Technologies] and  to create Insight Diagnostics. [10:23] Leadership lessons in regards to time and idea validation. [15:18] People get hung up on the idea, and operate out of fear. [17:14] Red flag when he's [Dean] looking at a business venture: when scarcity is the driver [22:47] The only reason why you can close a deal is because you built a relationship first. [24:45] We're wired to see what's wrong in a situation. [25:20] Event + Response = Outcome [30:25] If you look at anything you do in life at scarcity you will act under pressure. [30:59] How Dean approaches the art/science of relationships [32:00] Able to forge relationships that became companies [32:17] Understanding people is a better strength than understanding technology [32:23] All businesses exist to serve people   Three key points:   A red flag is when people work based on scarcity. Event + Response = Outcome Understanding people is a better strength than understanding technology.

More episodes of the podcast The Make More Marbles Show