Now more than ever, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments as she discusses how retailers should be thinking about consumers’ evolving shopping behaviors.  
(00:49:12) Martha's role at Google
(00:02:43) The state of ecommerce in 2022 and what customers are looking for in this experience
(00:04:33) The modern buyer experience and how merchants can get involved
(00:07:03) Predictions of trends for 2023 and beyond
(00:09:48) What merchants can do right now to stay competitive
(00:11:40) Martha's advice to merchants on where to get started
(00:14:26) Trends or strategies around effectively utilizing Google ads
(00:15:35) Product listings
(00:17:04) BigCommerce and Google's partnership
(00:19:03) Martha's reflection of her younger self and advice for future business leaders

Watch this Make It Big conference session and others on-demand at Make it Big 2022: Agenda | BigCommerce

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