Join host Melissa Dixon as Bob Sperling and daughter Jenna Sperling walk us through running East West Basics, their family-owned sourcing and supply chain management company. Bob, the CEO and founder, has 30+ years of experience working with retailers, wholesalers, and global brands, bringing their product visions to life and being an expert liaison between the states and their Asian counterparts. Tune in as we tackle the future of sourcing, its key players, and what it’s like working alongside your family to create an exceptional customer experience.

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