Tasting a good wine is a simple gesture within everyone’s reach, which creates pleasure and enjoyment. The Masi Wine Experience has been created precisely in order to ensure direct contact with each consumer, drawing them into the Masi world. Amidst cellars and historic estates, including matching dishes in the kitchen: what exactly does it mean to experience the values of tradition and the territory in unmistakeable style? In this episode, we will see how the family business evolved, the brand’s omnichannel approach and the “wine first” philosophy adopted in the kitchen, through the words of Raffaele Boscaini, Federico Girotto and Vitangelo Galluzzi.

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