For this interview episode Steve talks with Debbie Airey.  Debbie is an experienced and successful Sales Leader within Halma plc, a global group of life saving businesses, and one of the UK's most admired companies. After 4 successful years with the Halma business Crowcon, where she has doubled sales, she is starting a new role at another group business, Minicam.  Steve and Debbie discuss:How she achieved the sales growth at CrowconHow sales and business has changed since the pandemicThe challenge of being a female sales leader in a mostly male dominated marketplaceThe importance of building a personal brand on LinkedInWhy channeling your inner "imposter syndrome" voice can lead to great resultsThe importance of coaching in sales leadership, and not being afraid to fail This is a must listen for any sales leader or aspiring sales manager operating in technical B2B sales.Debbie's LinkedIn details: https://www.linkedin.com/in/debbie-airey-43026110/Halma plc: https://www.linkedin.com/company/halma-plc/ Crowcon Detection Instruments: https://www.linkedin.com/company/crowcon-detection-instruments-ltd-/Minicam: https://www.linkedin.com/company/minicam-ltd/Music for the show from Epidemic Sound Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche, Jayne Green and Jonathan Slasinski are Sales Trainers from george james ltd. You can email the show at: [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/ Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/

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