Listen "What Laboratory Buyers REALLY want"
Episode Synopsis
In this episode of The Luxury of Choice, host Steve Vaughan and guests Christian Walter and Jonathan Slasinski discuss the essential needs and expectations of customers in the laboratory equipment sector. They explore the importance of understanding customer workflows, the value of face-to-face interactions in building trust, and the role of emotional intelligence in sales. The conversation emphasizes the need for salespeople to prioritize customer needs over upselling and to foster long-term relationships based on reliability and support.Steve Vaughan, Jonathan Cooper, Pru Layton, Christian Walter, Pascal le Floche, Jayne Green and Jonathan Slasinski are Sales Trainers from george james ltd. You can email the show at: [email protected] The trainers on LinkedIn: Steve Vaughan https://www.linkedin.com/in/steve-vaughan-salestrainer/Jonathan Cooper https://www.linkedin.com/in/jonathan-cooper-18716b1/Pru Layton https://www.linkedin.com/in/pru-layton-b46a3528/Christian Walter https://www.linkedin.com/in/christian-walter-a1857b1/Jayne Green https://www.linkedin.com/in/jayne-green-salestrainer/Pascal Le Floch-Riche https://www.linkedin.com/in/pascal-le-floch-220ba46/ Jonathan Slasinski https://www.linkedin.com/in/jonathan-slasinski-449a655/george james training website https://georgejames-training.com/
More episodes of the podcast The Luxury Of Choice - Sales Skills Podcast
Getting More Appointments
07/11/2025
The Dangers of the Corridor Conversation
12/10/2025
Why the Demo Isn't the Sale!
28/09/2025
Why the sales call starts before the call!
14/09/2025
Series 2 Finale, and plans for Series 3!
23/07/2025
Help! My sales territory is enormous!
06/06/2025
How to be F.A.B. at sales!
23/05/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.