In this captivating episode of the Local Marketing Lab, Michelle Denogean, the Chief Marketing Officer at Side — a brokerage platform for independent real estate agents — delves into her rich 20-year marketing journey across diverse industries. With a strong emphasis on staying top of mind, Michelle unpacks the critical role of mastering your community, deeply understanding the local market, and adopting a tailored marketing strategy for real estate success. She underscores the value of positioning oneself as a local authority, pointing out that everything in real estate is hyper-local, down to the specific neighborhood.Here are some topics discussed in the episode:Tips for nurturing potential clients over time and staying top of mind before a transactionIdeas for fun local events to host (e.g. DJ camp for kids)Using social media to extend event reach and relationshipsHow to consistently produce valuable local resourcesResourcesConnect with Michelle Denogean on LinkedIn.Learn more about Side and how they’re helping real estate agents.Listen and check out Side’s podcast Own It.Follow Side on Instagram.Other shout-outsEric Knott, COO at PDQ Chicken — Listen or watch his episode about “being the mayor”.Melissa Sophia from Avenue Home Collective for great ideas to get the community involved like DJ camp.

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