In this episode of The Local Marketing Lab, you’ll join host Justin Ulrich as he sits down with Wade Allen, EVP of Strategic Growth at Costa Vida. Wade shares his insights and experiences on the power of local marketing. He provides 5 impactful community engagement tips businesses can use to effectively connect with their target audience.Learn how to:Stay relevant to your target audience’s interests and needsPersonalize your marketing messages and offers through CRM programsUse digital channels to communicate and engage with your customersSegment messaging and tailor offers to reach different segments of your audienceBuild brand presence through grassroots marketing and community engagement

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