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Listen "The Litigation Psychology Podcast - Episode 113 - 5 Common Focus Group Mistakes"
Episode Synopsis
Dr. Bill Kanasky, Jr. covers five common mistakes being made when conducting focus groups, the consequences of these mistakes, and what adjustments should be made:
1) too much information on slides (less is more);
2) too many mock jurors (recruit a more reasonable number of 12-15);
3) too long of a day (juror fatigue is real; keep the days a reasonable length);
4) long presentations (juror attention span is short, keep presentations short);
5) the approach to testing damages (just want to get a feel for a range; a mock trial with juror deliberations is the method to get specifics).
Watch the video of this episode: https://www.courtroomsciences.com/r/tFi
1) too much information on slides (less is more);
2) too many mock jurors (recruit a more reasonable number of 12-15);
3) too long of a day (juror fatigue is real; keep the days a reasonable length);
4) long presentations (juror attention span is short, keep presentations short);
5) the approach to testing damages (just want to get a feel for a range; a mock trial with juror deliberations is the method to get specifics).
Watch the video of this episode: https://www.courtroomsciences.com/r/tFi
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