Are you a visionary founder navigating the entrepreneurial fog? Do you feel the constant pressure to scale, follow rigid blueprints, and fit into boxes that just don’t feel right? Maybe you’re building something incredible, but you’re tired, overwhelmed, and secretly wondering if you’re drifting despite outward success. If the standard "hustle harder" advice leaves you cold, this episode of The Lighthouse Sessions is for you.Join host Jeff Borschowa for a candid, hilarious, and deeply insightful conversation with Rich Buyer – brand designer, street photographer, accidental entrepreneur, recovering stand-up comic, and author of "Marge's Yiddish: As Recalled by Chiamschmerril".   Forget dry theory and generic checklists. Rich and Jeff dive into the messy, authentic realities of building a business when you're wired differently. They explore:💡 Beyond the Logo: Why your brand's essence is everything, and the dangers of watering down your core identity (hear Rich’s take on Mercedes’ and Buick’s recent moves!).💡 The "Accidental Entrepreneur": Feeling like you stumbled into business ownership? Rich shares his journey and the freedom found in embracing the non-linear path.💡 Celebrating "Unemployability": Why not fitting the corporate mold might be your greatest asset as a founder.💡 Authenticity Wins: The power of showing up as yourself, integrating passions (like Yiddish and photography!), and avoiding marketing blunders that make you cringe.💡 Navigating Transitions: How to evolve your business or brand without losing your loyal base or your soul.💡 Memorable Branding (Good & Bad): From truly unforgettable names to the perils of being merely "Okay".This conversation is packed with laughter, real-world wisdom, and permission to build your business, your way. It’s for the founder who values creativity as much as strategy, who seeks clarity but resists rigid cages, and who wants to grow sustainably without sacrificing their unique genius.   Watch the full episode now to hear Rich's unique perspective and Jeff's insightful questions that cut through the noise.Don't forget to LIKE this video if you found it valuable, SUBSCRIBE to The Lighthouse Sessions for more conversations that illuminate the path for founders, and hit the BELL so you never miss an episode!Connect with Rich on LinkedIn: https://www.linkedin.com/in/richbuyer#Entrepreneurship #Branding #VisionaryFounder #Podcast #BusinessGrowth #Authenticity #Marketing #CreativeEntrepreneur #SmallBusiness #LighthouseSessions #RichBuyer #JeffBorschowa

Ver todos los episodios