Are you a visionary founder feeling that sense of being fogbound or drifting —successful on paper, but deeply questioning if your business is truly aligned? You're not looking for another cookie-cutter system ; you crave a compass that provides clarity without suffocating your creativity.In this essential episode, we bring you Eric Samson, founder of Group 8A, a performance marketing agency built as a direct challenge to the industry’s broken models. Eric understands the profound frustration of hiring an agency only to receive inconsistent results and disingenuous sales pitches. His mission is to provide integrity and transparency in a space often dominated by noise.Eric cuts through the chaos by exposing the truth about the standard agency model. He explains why the traditional "percentage of spend" model is fundamentally flawed , leading to issues like double or triple sales attribution and incentivizing agencies to prioritize their own gain over your profit. He shares an insider's secret: platform representatives measure their "revenue" based on your ad spend, not your results.Instead, Eric's agency operates on a client-first, performance-based principle. He shares why they focus on the cleaner, more aligned metric of percentage of increased gross revenue , ensuring that they only get paid if they generate extra money for the client. This foundational principle is why their culture is built on "givers" and why caring is treated as an "active daily decision".Inside this episode, you will find the clarity you need:The Critical Questions: Eric reveals the non-negotiable questions you must ask any potential agency to test their integrity and capability.The Real Cost of Testing: Learn how a genuinely transparent agency minimizes your risk with a low-cost testing process (e.g., testing to $200, not $5,000) to find bad ads quickly.The NASA Mentality: Why a quality agency must have a clear plan for how they will identify and fix something they break and revert back.The Clarity Compass: How to recognize if you're being moved to a new metric just because an old one looks bad, and why you must insist on relative value (month-over-month/year-over-year).Stop allowing transactional consultants to offer scattered strategies that leave you feeling lost. Eric Samson offers the clear signal you need to step out of the fog and lead your business with integrity and alignment.Don't just watch this—equip yourself.

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