Are you a successful, visionary founder who secretly feels like you’re sailing blind in the fog?You've built something real—the revenue is up, the team is growing, and the world calls you a visionary. Yet, you find yourself staring at cold coffee and wondering if you've been drifting for years. You've tried the endless frameworks, roadmaps, and systems that promised to "free you," but they only left you feeling choked and further from the spark that started it all.If this sounds like the gnawing weight pressing against your chest, you are not alone. You are the founder this episode was designed for.In this crucial episode, host Jeff Borschowa welcomes Jeff Cullen, a Fractional CFO and expert in value creation, for a conversation that cuts through the noise of hustle culture and generic business advice. This isn't about another tactical fix; it's about finding the quiet signal—the foghorn—that invites you to navigate with curiosity and alignment again.Jeff Cullen's core philosophy is a direct answer to the founder's exhaustion: Your journey should be about the creation, the growth, and then the harvesting of value—a cycle, not a straight line. If you feel stuck, overwhelmed, or like you’re constantly putting in more effort for less payoff, it’s not a failure; it’s a sign you’re ready to transition your entrepreneurial "rocket ship" into a mature business that supports your vision.The Three True Triggers: Why do CEOs finally reach out for help? It’s rarely curiosity. Jeff shares the crisis, the stuck feeling, and the underlying fear that drive founders to seek a CFO (and why the problem isn't what they think it is).A Compass, Not a Map: Jeff Cullen explains why endless frameworks don’t work for visionary leaders like you, and how the fractional CFO acts as the "bridge" you need to bring high-level expertise and implement structure without sacrificing your essential creative genius.The Investment Mindset: Learn why a CFO is an investment, not an expense (unlike a traditional accountant or bookkeeper). Jeff shares the key questions they ask at the start of a relationship to ensure mutual success and measurable ROI.The Braking System Metaphor: Before you pursue rocket-fuel growth, you must ensure you have the safety systems in place. Jeff highlights the critical importance of evaluating internal capacity (like project management and admin) to ensure the business doesn't splat against the wall of overreach.Why Jargon Kills Clarity: The simple breakdown of why confusion over terms like "revenue" vs. "profit" is a massive red flag, and how professionals inadvertently create shame by using language that makes smart business owners feel inept.This is your invitation to stop hustling your way out of the fog and start listening. Jeff Cullen’s insights are a reminder that the chaos is not your fault—it’s the way you’ve been taught to navigate. It's time to let go of what no longer fits and remember how you were always meant to move.Don't stay lost in the noise. Watch the full episode now to start finding your compass and discover how Jeff Cullen helps visionary founders like you claim their "Upward Spiral".

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