Welcome, visionary founder, to The Lighthouse Sessions.You're no stranger to navigating the "fog." It's that space where immense possibility meets the weight of endless decisions, where the drive to create something groundbreaking often battles overwhelm and the fear of drifting off course. You're building something meaningful, pouring your unique genius into it. But what if there’s a thicker, more insidious layer to this fog you haven’t fully accounted for? An unseen current designed to pull you under when your focus is on innovation and impact?In today's hyper-connected world, the very tools that empower your vision can also become conduits for sophisticated deception. We're not talking about obvious, clunky emails with glaring typos anymore. We're facing cyber threats meticulously designed to exploit your most human qualities: your trust, your empathy, your demanding schedule, and even your deep family connections. Imagine scammers targeting your children, not for their pocket money, but to gather seemingly innocent pieces of information—pet names, favorite family stories, details about your life—that become the keys to unlocking your most sensitive accounts Picture AI so advanced it can clone your voice or create a video of a trusted colleague making an urgent request. This isn't a distant dystopian future; it's the rapidly evolving reality of cybercrime that every founder, especially those operating from a place of intuition and creativity, needs to confront.In this absolutely crucial episode of The Lighthouse Sessions, your host Jeff Borschowa sits down with the insightful Dr. Feliks Kravets, founder of cybersecurityeasy.com. Dr. Kravets is more than an IT expert; he's a passionate educator who has dedicated his career to understanding the human side of cyber vulnerability. He’s witnessed firsthand how even the most brilliant, high-IQ individuals can be masterfully deceived, and he’s on a mission to arm everyone—especially busy entrepreneurs and visionary leaders like you —with the critical awareness needed to navigate these treacherous digital waters. His focus? The 98% of attacks that prey on human psychology: phishing and social engineering. These are the threats that bypass complex firewalls by walking straight through the front door, invited by a moment of distraction or misplaced trust.Prepare to have your eyes opened as Dr. Feliks Kravets pulls back the curtain on:The truly alarming sophistication of modern scams, including AI-generated deepfakes and highly personalized attacks that can fool even the most discerning eye. Why your children and elderly relatives—the people you care about most—might be unintentional gateways for sophisticated attacks targeting you and your business. The subtle psychological tactics scammers expertly wield to create a false sense of urgency, bypass your rational defenses, and push you into making immediate, often costly, decisions. The transformative power of "Zero Trust"—not as a cynical worldview, but as an empowering navigational principle essential for clarity in the digital age. Why your standard antivirus software, while a foundational piece, is merely the tip of the iceberg when it comes to comprehensive protection against today’s threats. Actionable, often low-cost, strategies and mindset shifts you can implement today to significantly reduce your vulnerability and safeguard your loved ones and your business. For founders like you, this conversation transcends mere data protection; it's about safeguarding your most precious resources: your time, your creative energy, and your unwavering focus. Falling victim to a sophisticated scam can be catastrophically distracting, eroding the clarity and peace of mind you strive so hard to cultivate. ➡️ WATCH THE FULL EPISODE NOW

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