In this episode, we'll learn about the power of brand strategy from Nicole Hatherly.Nicole is a leading global brand, profile strategist, profile specialist, content and network expert, international keynote speaker, writer. She has over 26 years of experience delivering award-winning brand, marketing, and content strategies for iconic and international brands and influential thought leaders.Nicole will tell us how to define the brand strategy; she will explain what to consider when creating your brand strategy, translating your brand's identity into social media content and much more. Find out:How did you start your career?What’s the most essential aspect of your role?How would you define a brand strategy?What are the fundamental components for any brand to be successful?What are the most common mistakes companies make regarding their brand strategy?Let's talk about budgetsWhat brands should consider before starting a strategy, like creating the logo and choosing a brand image?How do you ensure that customers can recognize your brand on social media?Three things about creating a brand strategy**************************************Resources and Mentions:Nicole on social media:LinkedInTwitterInstagramSocialinsider on social mediaFacebookInstagramLinkedInTwitterYouTube***************************************Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks

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