What makes a leader great? 
Are there certain defining traits that set great leaders apart?   
When I think of great leaders I admire, the qualities that stand out most for me are:   
📌 Integrity 
📌 Communication 
📌 Empathy 
📌 Respect 
📌 Courage   
These intrinsic qualities characterise the leaders I look up to. 
And they’re qualities I strive to demonstrate in my own leadership role.  
Let's explore how to be the best leaders we can be.  
Justine Parsons 
Founder 
NZ's Virtual Business Support Agency
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 1 FACT 🧐   
A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. 
— Lao Tzu  
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1 TIP 💡  
Being a leader is no easy feat! It takes a whole lot of time and effort and a big dollop of charisma to get the most out of any team. But to truly inspire a team to do their best work, leaders must master certain skill sets. Here are five:  
✅ Strategic thinker – great leaders plan ahead, identifying how they will respond to a variety of situations. 
✅ Strong decision makers – great leaders understand how to balance emotion with reason and make decisions that positively impact themselves, their employees, their customers and stakeholders, and their organisations. 
✅ Handle conflict well – great leaders learn how to resolve conflict fairly, to build teams that work well together. 
✅ Delegate with ease – great leaders understand that the key to efficiency and developing a strong team is delegation. 
✅ Innovate to move forward – the ability to lead innovation and create change is what allows businesses to thrive and grow.  
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1 TOOL 💥  
Want to know where you fit in as a leader? 
Try this self-assessment tool to get: 
📌 an understanding of your strengths and weaknesses 
📌 practical tips 
📌 links to expert advice  
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1 QUESTION ❓  
Are you the best leader you can be? What would your team say to each other about you?  
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1 ACTION 🎬   
Define the traits you think make a great leader and consider how well you demonstrate these in your own business.

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