Episode Synopsis "5 lessons for B2B marketers for 2018"

As digital transformation continues to sweep the world of B2B marketing, it’s nearly impossible to stay ahead of the curve of emerging capabilities and evolving customer expectations. Marketing expert Dawn-Marie Kerper sits down with host Steve Mudd for a lively conversation around five key lessons for B2B marketers, as distilled from the recent Association of National Advertisers Business Marketing Association 2017 Masters of Business-To-Business Marketing conference in Chicago.

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