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Listen "Value Stacking and Why Everyone Gets it Wrong"
Episode Synopsis
When is more less?
In episode 3 of our 4 part series, Thomas Miller explains the most common mistake in marketing, value mis-stacking. Last week we discussed the importance of identifying your inner core and this week we walk through how you support your inner core rather than mask it in value propositions that distract the market from what truly matters about your business.
In episode 3 of our 4 part series, Thomas Miller explains the most common mistake in marketing, value mis-stacking. Last week we discussed the importance of identifying your inner core and this week we walk through how you support your inner core rather than mask it in value propositions that distract the market from what truly matters about your business.
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