In this episode, we sit down with Justin St. Louis Wood, an operator's operator who has led new initiatives at companies like Novisto. Justin has a unique ability to cut through the noise and focus on what truly matters: building a strong foundation.Too often, operators get stuck in the weeds—tinkering with dashboards, chasing the latest AI trends, and never taking a step back. Justin reveals a powerful model for taking a company from zero to sprinting by focusing on foundational principles first.In this conversation, you'll learn:Why the best operators don't chase trends but rather build from first principles.The critical first steps to take when joining a new company, especially after a Series B round.How to partner with your CRO to revolutionize revenue intelligence and measure the right activities.Why understanding your sales team's daily reality—from leads to territory—is essential for building success.The importance of building systems that empower Account Executives and enable them to succeed.If you're an operator, founder, or leader looking to build a scalable and sustainable GTM strategy, this is a masterclass you won't want to miss.#GoToMarket #GTM #RevenueOperations #RevOps #SalesOps #StartupLife #SalesStrategy #Leadership #SaaS #Novisto #B2B #FirstPrinciples #Operations #Startups #SalesEnablement

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