How do you scale go-to-market (GTM) strategy in the AI era—without burning cash or your brand?In this episode, we sit down with Lloyed Lobo—cofounder of Boast and Traction—to unpack what modern startups need to know about building a lean, effective GTM machine.🔍 What you’ll learn: • Why AI is making GTM harder, not easier—and how to stand out • The biggest GTM mistake founders make in their first 90 days • Why “revenue per FTE” is the new north star metric • Anthony’s go-to tools for outbound, lead scoring, onboarding, and retention • The founder-led sales rule: why you shouldn’t hire reps too early • What repeatability really looks like (and how to measure it) • How LeanScale scaled their ops agency without outside funding🔥 Whether you’re an early-stage founder, RevOps pro, or trying to modernize your GTM stack, this conversation is packed with practical insights and playbook-level advice.👉 Subscribe for more GTM + RevOps breakdowns.💡 Learn more about LeanScale: https://www.leanscale.team/#RevOps #GTM #StartupGrowth #AItools #LeanScale #LloydLobo #SalesStrategy #HubSpot #Clay #Amplemarket #B2Bgrowth #Founders

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