Oftentimes we fall into the trap of beating around the bush and not really answering the question. On this episode of the podcast, Jeremy and Ahmed discuss why this happens and how to avoid falling into that trap.   Timestamps: 00:00 - Intro 02:30 - How this topic first came up 03:42 - Why is answering the question a skill we have to even talk about? 06:30 - What drives the generational difference in being direct? 08:05 - Why do people make excuses or lie instead of owning up to their actions? 10:35 - Understanding the value that truth brings 11:25 - Kevin Hart Deerbra sketch 13:43 - Understanding the truth and trusting yourself 14:45 - Role play of a direct report who lies/makes excuses 16:27 - Putting ownership back on the person who is making the excuse 18:15 - Warren Buffet Hiring Quote 19:15 - How do we build a culture of integrity? 21:30 - If we are in a culture where our leaders don't value integrity, how do we make sure we still maintain that culture of integrity? 23:25 - Knowing who you are and not pretending to be anyone else 24:21 - When to change your circle 25:15 - who is truly your inner circle? 27:45 - Choosing your circle wisely 30:00 - Bob Iger ownership story 33:20 - Learning from out mistakes 34:00 - Building mechanisms 36:17 - Key Takeaways  

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