In the rapidly evolving digital landscape, the intersection of technology, marketing, and creativity is not just inevitable; it's essential. Brands and spaces that interface with consumers are undergoing profound transformation through this powerful combination, leading to unprecedented innovation and deeper customer engagement. Musa Kalenga, the Group CEO of Brave Group and the author of "Ladders & Trampolines" as well as his latest publication, "The Brave Code," shares invaluable insights into this transformative blend.The discussion also covers:Collaboration between marketers and technologists is essential for solving complex problems.Shared value is a concept that emphasizes the importance of creating value for all stakeholders.The rise of streaming has led to a decline in traditional ads, requiring brands and agencies to adapt.Technology can enhance brand engagement by heightening the senses and creating immersive experiences.AI-driven insights should be balanced with creative instincts to create effective advertising campaigns.The Lead Creative Podcast is available on:AppleSpotifyStitcherGoogle PodcastsYouTubeSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

Ver todos los episodios