A compelling brand story helps to win customers, increase ROI and market share, and social media can help to amplify these stories. In the first episode of season 3 of The Lead Creative podcast, we explore the power of brand storytelling and its impact on ROI, market share, and customer loyalty. Tshego Kekana, the Founder and MD of Alfa Destiny Communications, joins us to share her insights on brand storytelling in the African continent.“When measuring the success of an influencer PR campaign, engagement is key on social media, and on digital it's clickthrough rates.” ~ Tshego Kekana, Founder and MD of Alfa DestinyThe Lead Creative Podcast is available on:AppleSpotifyStitcherGoogle PodcastsYouTubeOr wherever you listen to your podcasts.Follow The Lead Creative on:TwitterInstagramFacebook   YouTubePlease share, subscribe and send us recommendations of creative industry thought leaders to feature.Send us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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