Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201

The Layover Live
10/08/2023 15 min

Listen "Hello GA4...Goodbye Universal Analytics | The Layover Live Episode 201"

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Episode Synopsis

This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also introducing a friendly competition that you won’t want to miss.

Article Referenced: https://searchengineland.com/universal-analytics-processing-data-one-month-on-430025

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