Product marketers are the next CMOs with JD Prater (Osmos, Google, AWS)

12/08/2022 27 min

Listen "Product marketers are the next CMOs with JD Prater (Osmos, Google, AWS)"

Episode Synopsis

We're thrilled to be joined on the Launch Pod by JD Prater. JD is a world class product marketer and well-known thought leader with great insights on the industry and practitioner chops to back it up. He’s currently Head of Marketing at Osmos, and he’s done stints as a product marketing leader at exciting companies like AWS, Google, Quora, just to name a few. He’s also deeply involved in product marketing communities like Sharebird and Product Marketing Alliance.

In this episode we discuss (1:10) breaking into product marketing, (5:20) why PMMs need to “influence without authority” and how to do it, (8:35) understanding the business and how the company makes money will make you indispensable, (10:44) getting the data team on your side, (15:10) knowing your product inside and out, (21:05) the journey from product marketing to head of marketing.
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🔗 Links from this episode:

* Connect with JD
* Osmos

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