The Kula Ring

The Kula Ring

Por: Kula Partners
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
354 episodios disponibles

Latest episodes of the podcast The Kula Ring

Mostrando página 16 de 18

Engineering a Manufacturing Marketing Skill Set 14/01/2020
How Manufacturers Can Translate “Engineer Speak” Into Benefit-Focused Content 07/01/2020
The Ultimate Five-Factor Model for User-Centric Design 17/12/2019
Transform Your Business With Account-Based Marketing 10/12/2019
A B2B Manufacturer’s 100% Win Rate With ABM 03/12/2019
How Journalism Shapes a B2B Marketer’s Approach 19/11/2019
Meeting Your Customers Where They Are 12/11/2019
Using Video To Build and Strengthen Customer Relationships 29/10/2019
Taking a Customer-Centric Approach to Product Development and Marketing 22/10/2019
Using a Listening-First Strategy to Create Effective Marketing 15/10/2019
Smart Factory Adoption, Rethinking Education, and Jumpstarting Digital Manufacturing: ManufacturED Special Compilation Part 2 08/10/2019
Finding Top Talent and Enabling Your Teams To Do ‘Deep Work’: ManufacturED Special Compilation Part 1 01/10/2019
Success at Trade Shows Starts With A Proper Understanding of Account-Based Marketing 24/09/2019
Manufacturing Better Marketing, Sales, and C-Suite Alignment 17/09/2019
Customer-Centric B2B Channel Management in the Age of Amazon 10/09/2019
Embracing Industry 4.0: Technology Adoption in Manufacturing 03/09/2019
Accelerating Digital Transformation in Manufacturing 27/08/2019
Managing a Major Campaign Pivot During a Product Portfolio Change 20/08/2019
Using Earned Media as a Source of Content Marketing 13/08/2019
A Look at a B2B Digital Transformation with 20/20 Hindsight 06/08/2019
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