The Ultimate Five-Factor Model for User-Centric Design

The Kula Ring
17/12/2019 33 min Episodio 64
The Ultimate Five-Factor Model for User-Centric Design

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Episode Synopsis

MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

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