Engineering a Manufacturing Marketing Skill Set

The Kula Ring
14/01/2020 24 min Episodio 66
Engineering a Manufacturing Marketing Skill Set

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Episode Synopsis

In this episode of The Kula Ring, Market Intelligence Analyst Jason Cappiello describes how Kanthal (and its parent company, Sandvik) approaches hiring and developing skilled talent—including marketers with technical backgrounds—for a complex B2B business. He discusses his own journey, which took him from an engineering degree to a sales role to his current manufacturing marketing position.

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