The Kula Ring

The Kula Ring

Por: Kula Partners
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
354 episodios disponibles

Latest episodes of the podcast The Kula Ring

Mostrando página 10 de 18

Building a Voice of Customer System to Enhance Customer-Centric Decision Making 19/07/2022
A Funnel Approach to Refining Innovative Products 12/07/2022
Bridging the Organizational Data Gap to Build Better Decision-Making Tools 05/07/2022
Identifying Customer Needs for Increased B2B eCommerce Functionality 28/06/2022
Developing a Third-Party and Distribution Channel Ecommerce Strategy 21/06/2022
Going Outside Your Comfort Zone To Create A Digital Footprint 14/06/2022
How an Industrial Manufacturer Partners with Startups to Unlock New Revenue Streams 07/06/2022
Influencing Word-of-Mouth Messaging in B2B Niche Markets 31/05/2022
How Manufacturers Can Use Marketing To Solve Problems For Their Customers 24/05/2022
How Manufacturers Can Benefit From Using E-commerce In Their Marketing Strategy 17/05/2022
How Manufacturers Can Connect With Audiences Through Authentic Storytelling 10/05/2022
Using Agency Support to Complement Your In-house Marketing Team 03/05/2022
How Diamon-Fusion International Provides Marketing Agency Services and End-user Support to Help Their Customers Thrive 26/04/2022
Manufacturing the Next Generation of Workforce Skills 19/04/2022
How a Manufacturer Standardizes Product Data for CX 12/04/2022
Manufacturing a Self-Service Platform for Customers of All Sizes 05/04/2022
Lessons from a Successful B2B Manufacturing Website Redesign 29/03/2022
Making Room for Marketing in a Sales-Driven B2B Manufacturer 22/03/2022
A Manufacturing Brand Integration Playbook 15/03/2022
How to Keep Customers and Distributors Engaged Through Brand Loyalty 08/03/2022
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