Developing a Third-Party and Distribution Channel Ecommerce Strategy

The Kula Ring
21/06/2022 28 min Episodio 189
Developing a Third-Party and Distribution Channel Ecommerce Strategy

Listen "Developing a Third-Party and Distribution Channel Ecommerce Strategy"

Descargar episodio Ver en sitio original

Episode Synopsis

Paying attention to how your product is sold online is only the starting point to creating a positive customer experience for E-commerce shoppers. Jacki Lutz, Head of Communications, Training and E-commerce, Aftermarket, at Sensata Technologies, explores the marketing strategy her team uses to develop messaging that resonates with customers across all E-commerce platforms. She reveals why helping customers sell Sensata products and upholding Sensata’s reputation for customer experience is important to her team.

More episodes of the podcast The Kula Ring

Marketing With Purpose: Turning Culture Into Competitive Advantage 13/01/2026
How to Keep Customers and Distributors Engaged Through Brand Loyalty 06/01/2026
Building a Voice of Customer System to Enhance Customer-Centric Decision Making 30/12/2025
Why Manufacturing Marketers Need to Focus On Customer Experience (CX) 23/12/2025
Using AI to Drive Sales Relevance and Better Prospect Conversations 16/12/2025
How Rogers Machinery Built a High-Impact Webinar Program That Drives Demand 09/12/2025
Selling the New Way: Modern Prospecting & Value Assets 02/12/2025
Boat Captain to Boardroom: Sometimes the Barrier Isn’t the Product, It’s the Language 25/11/2025
The Value of the Industrial Specialist: Building Distribution’s Future 18/11/2025
Authentic Philanthropy: How Clark Material Handling Attracts Talent and Builds Brand 11/11/2025
© 2003-2026 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA