Decoding Manufacturing Marketing for Non-Marketers

The Kula Ring
14/02/2023 32 min Episodio 222
Decoding Manufacturing Marketing for Non-Marketers

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Episode Synopsis

As marketers, the conversation invariably comes up: “what do you actually do?” Sometimes, that conversation leads to non-marketers putting in their two-cents on the process. Suzi McNicholas, Director of Marketing and Transformation at Johnson Controls, tells us that this is because everyone is a consumer of something and has been marketed to at some point. In this episode, Suzi helps explain what makes B2B marketing in a manufacturing context unique.

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