What happens when you build a business around purpose instead of profit? In this inspiring episode, Keri kicks back with Brian Taylor, founder and CEO of Goldiata Creative, a Baltimore-based social impact marketing agency helping mission-driven brands amplify their message and measure their impact.Brian shares how he went from playing football to founding a 7-figure agency, and why he believes real success is measured by how much good you do, not just how much you earn.This episode dives into his journey, the lessons learned along the way, and how he’s helping organizations use marketing to create real community change.In this episode, you’ll takeaway:Why choosing purpose over profit can still lead to incredible financial growthHow to build a company culture that aligns with your mission and valuesThe biggest marketing mistakes small business make and how to fix themHow data and storytelling work together to create measurable social impactConnect with Brian:Website → goldiata.agencyLinkedIn → @briantaylor0📬 Want culture, convos, and gems straight to your inbox?Catch the latest newsletter and share your favorite moments with me.Join here →  kerihenderson.com/newsletter📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeri🖤 Enjoying the podcast? Leave a tip here

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