Rebranding 101 - What We Can Learn from the ETHERFAX Rebrand

26/09/2024 16 min Temporada 6 Episodio 19
Rebranding 101 - What We Can Learn from the ETHERFAX Rebrand

Listen "Rebranding 101 - What We Can Learn from the ETHERFAX Rebrand"

Episode Synopsis

As document imaging providers expand into the grander IT services realm, they’re realizing that their brand might be holding them back as well as preventing even greater future success. Sarah Stepic, Director of Creative & Marketing at ETHERFAX, sits down with Keypoint Intelligence’s Lee Davis to discuss the steps that ETHERFAX took to pull off its recent rebrand, and what organizations need to consider when rebranding.

More episodes of the podcast The Key Point Podcast