In this episode David Cox talks to Gareth Abel, a seasoned CMO with a global background in marketing. Gareth discusses his approach to leveraging marketing for sustainable profit growth, particularly in the technology,telecom, consumer electronics, and digital services sectors. He introduces his playbook, which involves creating a segment map to identify profitable opportunities, defining clear strategies for targeting and positioning, and focusing on both immediate execution and long-term brand building. Gareth emphasizes the importance of aligning marketing with customer experience to create a cohesive strategy that driveslong-term business success. The conversation concludes with a practical example of Etihad Airways, illustrating how a strategic approach in both marketing and customer experience led to consistent, long-term success.

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