In this episode of "The Joy of CX," David Cox explores what true customer-centric success looks like, sharing the real-life turnaround story of Nextel Brazil. Discover how focusing on customer experience transformed a struggling business into the fastest-growing telecom operator in Brazil—without massive marketing spend. David breaks down the key enablers of success, from leadership commitment and step-by-step progress to empowering teams and leveraging quick wins. He also looks ahead at how AI is reshaping customer experience, emphasizing the importance of principles and clarity of purpose over technology for its own sake. Tune in for practical lessons, inspiring results, and a roadmap for sustainable growth through customer centricity.

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