Growing a business and an audience from scratch is not easy, especially if you're used to relying on other people's audiences. In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer. You'll Discover Just because an offer has lots of testimonials, this doesn't mean the software will work once you drive paid ads to it [4:57] The difficulty of transitioning from a joint-venture circuit to building your own audience [6:15] During a speaking event, you may have earned the audience's attention for the length of your talk, but you are not the main reason they are there [7:25] The audience at these events is created by someone else [8:15] How to find a different strategic approach to get more people to raise their hands [9:46] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

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