Pretty pictures pull more prospects. When I first came up with the 3-tiered offer model for High Ticket Courses, I tried explaining it to people verbally. And as I talked to them face-to-face, I could see they didn't get it. Something just wasn't clicking. But I had to find a way to make them "get it." In my mind, I started seeing shapes. I had a vision for how I could explain my model to people and make it instantly make sense. That's where the 3 triangles came from for the Perfect Expert model. I was listening to Dan Sullivan the other day and he was talking about diagrams. And I realized I hadn't talked about this yet on Sold With Webinars. So, here's my perspective on the topic in this week's episode. You'll discover: People I learn from: Dan Sullivan, the coaches' coach [02:00] Are you a more left-brain/logical or right-brain/creative when selling? [03:00] Marketer archetypes: Mike Dillard, Frank Kern, Russell Brunson [04:20] How I combined the logical and creative when I first launched High Ticket Courses [05:40] How to answer the question in the back of every prospect's mind: "is this worth my time?"[07:50] How I make the High Ticket Courses model instantly "make sense" to my prospects using just one slide on my webinar [09:20] Homework: how to find inspiration and ideas for modeling your offers [10:24] Helpful Resources Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar. Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out. Follow Joel on Facebook, Instagram, and Linkedin.

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