Brought to you by: https://checkmythumbnail.com/🎧 Spotify Version:https://open.spotify.com/show/thejasonhassettshow🔒 Protect your connection with NordVPN:👉 https://nordvpn.com/hassettThis episode of The Jason Hassett Show dives into one of America’s most bizarre business success stories — the rise, fall, and reinvention of Hooters.What started as a joke between six friends on a Florida beach in 1983 became a billion-dollar empire, a pop-culture lightning rod, and one of the most controversial restaurant brands in history.From its early boom through the 1990s, to lawsuits, branding battles, and even the infamous Hooters Air airline, this episode explores how a “family restaurant” built on beer, wings, and tank tops became both an icon of Americana and a target for social criticism.We’ll break down:🍗 The wild origins of the first Hooters and the marketing genius behind its rise📈 How it exploded across the U.S. in the 90s despite constant backlash✈️ The short-lived, unbelievable story of Hooters Air💼 What happened when new management tried to modernize the brand🔥 How the Hoots spinoff and the pandemic nearly brought it to bankruptcyIt’s a story about business, branding, and the blurred line between controversy and success.Chapters:0:00 Intro2:22 The Start of Hooters7:50 Explosion in the 90s9:52 Early Controversy13:26 Hooters Air18:28 Change of Management22:05 Hoots Brand (& MORE Controversy)27:43 Pandemic & BankruptcyAbout the Show:The Jason Hassett Show is where curiosity meets chaos — exploring business empires, cultural phenomena, and the stories that made (and sometimes broke) them. It’s unfiltered, unscripted, and unapologetically honest.🎬 Watch Jason’s Documentaries:https://youtube.com/@thatjasonhassettHashtags:#Hooters #JasonHassettShow #BusinessHistory #PopCulture #RestaurantIndustry #Controversy #HootersAir #MarketingGenius #Branding #RiseAndFall #CorporateStories #90sAmerica #JasonHassett

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