My New Documentary: https://www.youtube.com/watch?v=AuNByktS0i8Brought to you by: https://checkmythumbnail.com/Listen on Spotify: https://open.spotify.com/show/70iSg1PhiwguP7hphLYsVT?si=BIESgbrbRNadlr9rs2815QIn this episode of The Jason Hassett Show, I dive headfirst into one of the most unexpected success stories in modern consumer history — the rise of Crocs, a shoe once mocked, ridiculed, and written off… that somehow became a global fashion and business phenomenon.What started as a strange foam clog designed for boating went on to survive near-bankruptcy, cultural rejection, and years of being labelled the ugliest shoe ever made — only to come roaring back through celebrity endorsements, internet culture, and a generation that stopped caring about fashion “rules.”I break down where Crocs actually came from, who built the company, and why their original design was never meant to be stylish in the first place. From their early explosion in the mid-2000s to their catastrophic collapse during the financial crisis, this is a story full of bad decisions, lucky breaks, and moments where the brand should have died — but didn’t.From there, things get even more interesting.We explore how Crocs reinvented themselves by leaning into irony, comfort, and cultural chaos — partnering with musicians, designers, and internet culture instead of fighting it. I also look at how changing attitudes toward fashion, identity, and self-expression helped turn Crocs from a punchline into a symbol of confidence, rebellion, and not giving a damn.Is Crocs a case study in accidental genius?A perfect storm of timing and culture?Or proof that branding matters less than people think when comfort and authenticity take over?This episode isn’t just about shoes — it’s about taste, trends, business survival, and how culture decides what’s cool… often long after the experts get it wrong.If you’re fascinated by unlikely business turnarounds, internet culture, or how brands survive public ridicule to become icons, this one’s for you.📺 Documentary Channel:https://youtube.com/@thatjasonhassett❤️ Support us on Patreon:https://patreon.com/jasonhassettWelcome to The Jason Hassett Show — where conversations go where others won’t.This channel is a raw, unfiltered departure from Jason’s documentary and motorsport work. Here, Jason tackles controversial ideas, emerging discoveries, cultural fault lines, and uncomfortable questions without studio polish or institutional safety nets.From business and branding to history, technology, internet culture, and power dynamics, each episode is driven by curiosity, skepticism, and a refusal to accept “because we said so” as an answer.Nothing is off-limits.Nothing is sacred.And every idea is worth interrogating.#Crocs #CrocsHistory #BusinessStories #BrandTurnaround#FashionCulture #InternetCulture #UglyFashion #ComfortOverStyle#BusinessLessons #CulturalTrends #JasonHassett #TheJasonHassettShow#Branding #ModernHistory #UnexpectedSuccess

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